<p>0:00:01.725,0:00:02.725<br />The GEL-KAYANO 25 running shoe is seen suspended in space, then separates into its component parts.</p>

<p>0:00:03.575,0:00:04.575<br />Zoom in on the heel of the shoe which reads GEL-KAYANO 25.</p>

<p>0:00:12.275,0:00:13.275<br />Zoom in on part of the shoe which reads DUOMAX and is labelled "benchmark stability."</p>

<p>0:00:14.185,0:00:14.685<br />Zoom in on heel of shoe labelled "locked-in support."</p>

<p>0:00:14.685,0:00:15.185<br />Zoom in through red gel cushioning labelled "rearfoot gel."</p>

<p>0:00:15.185,0:00:15.685<br />Zoom out to assembled shoe labelled "leader in cushioning."</p>

<p>0:00:15.685,0:00:16.185<br />The running shoe, suspended in space, pivots away and shoots into the distance with the sound of a gunshot.</p>